Exhibit - National Outdoor Expo 2027
NEC Birmingham · March 2027

Get Your Brand
in Front of
20,000+
Outdoor Enthusiasts

The National Outdoor Expo is the UK's premier consumer exhibition for outdoor enthusiasts - two action-packed days at the NEC, the country's largest exhibition venue.

National Outdoor Expo
20k+
Event Visitors
4.7
Avg Hours Onsite
88%
Active Outdoor Participants
£306
Average Visitor Spend
The Opportunity

Why Exhibit
at the NOE?

Over two packed days at the UK's largest exhibition venue, this B2C exhibition connects you directly with passionate, high-spending outdoor enthusiasts at the very start of the outdoor season - the perfect retail environment to launch, showcase and sell.

  • 150+ Exhibitors
  • 20,000+ Visitors
  • Outdoor Stage
  • Celebrity Meet & Greet
  • Live Cooking Demos
  • Open Water Swimming
  • Paddle Sports on the Lake
  • Bushcraft Experiences

Who's in the Room

52%
of visitors aged 35-54 - peak earning and spending years
52%
male, 44% female - one of the most balanced audiences in outdoor events
45%
first-time visitors - a fresh, new audience every single year
2x
average group size - your brand reaches beyond the individual

Buying Intent & Loyalty

80%+
of visitors plan to purchase from exhibitors within 12 months of attending
39%
discovered the show via social media - a digitally active, engaged audience
29%
returned because they attended the previous year - proven loyalty
What's On

Activities & Features

A truly immersive show experience across all aspects of outdoor life, giving your brand context with an engaged, passionate community.

🥾

Walking & Hiking

Expert talks, gear demos and route planning for walkers of all abilities.

🏃

Trail Running

From Couch to 5K to ultra marathons - engaging content for all runners.

🧗

Climbing

Bouldering walls, technique clinics and the latest hardware on show.

🏕️

Camping & Outdoors

Live cooking demos, bushcraft skills and wild camping inspiration.

🛶

Paddle Sports

Try kayaking and paddleboarding on the NEC lake with expert instruction.

🏊

Open Water Swimming

Guided swims and cold-water acclimatisation with experienced coaches.

🪓

Bushcraft & Survival

Hands-on survival skills, fire lighting and foraging experiences.

✈️

Adventure Travel

Inspiring talks and practical advice on active adventures worldwide.

"

This was our third year exhibiting at the National Outdoor Expo, and honestly, it was the best one yet. The calibre of attendees felt noticeably improved, which led to some really great conversations across the show. The layout and overall flow worked far better than in previous years, making the whole experience smoother and more enjoyable. It was a brilliant platform for launching our SS26 products, with lots of genuine interest from proper outdoor consumers. For us, it's hands down the best outdoor consumer event in the calendar, and the ROI was the strongest we've seen across all three years. We're already looking forward to being back again next year.

DJ
Daniel Jones
Head of Sales - Terra Nova Equipment Limited
Get Involved

Let's Talk
Exhibiting

All exhibiting and sponsorship opportunities are designed bespoke to match your requirements. Get in touch and we'll find the perfect solution for your brand.

Rebecca Pearce
Rebecca Pearce
Event Director
Kristian Pelling
Kristian Pelling
Account Manager